Measure twice, cut once!


James Andrew-Smith

Co-founder | Technology & Customer

Most recently CIO at ASX-listed Identitii, James brings a wealth of experience developing innovative technology for both corporates and start-ups. He has spent a good chunk of his career using technology to make contact centres more efficient and focused on improving customer experience, which is why he’s passionate about Payble.

He enjoys delighting the team (and others) with his mixology skills and relaxing with his young family.  

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