SMS and Email Strategies that Deliver Results

This resource will help you understand the state of SMS in local governments and how councils such as City of Greater Dandenong are leveraging SMS to communicate with their ratepayers saving 1000’s of hours in manual work as well as reducing arrears. We also outline key best practices for you to start making the most of the technology available at your disposal. Whether you are a Payble user or just getting started, this resource has something to help you get started.

Key highlights

What consumers expect?

Consumers now expect frictionless digital payments replacing paper forms and the flexibility to pay on their own payment schedule. They expect to receive alerts and reminders at the palm of their hands.

Why is SMS effective?

86% of consumers prefer to use self-service platforms to resolve any issues. This reduces manual burden for council teams while proactively engaging with ratepayers.

Best practices

We have carefully listed best practices that you can start using right away to engage with your ratepayers via SMS. We also spotlight the City of Greater Dandenong and how they have implemented SMS to communicate with their ratepayers.

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